Elliot Han is a designer based in London.









Index 01.
   (a)
   (b)
   (c)

02.

03.

04.

(non) adversarial living companions
   .iO Chair
   Don’t Stare Mirror
   Perceptive Fan

Harmonizing Heritage with Made in UK

Memento (under construction)

Paper Cup Typologies (under construction)
Contact

Harmonizing Heritage with Made in UK
A project for New Balance x Size? to tell new narratives for their Made in UK line


Harmonizing Heritage with Made in UK is a strategic design project conceived in response to New Balance’s request for new narratives that highlight the brand’s unique heritage, craft, and localized production of their Made in UK (MiUK) product line based in Flimby, England.

The project sought to illuminate the richness of the MiUK customer community through sonic-led interactions, utilizing generative music and soundmaking practices.  

A strategic design proposal, UI/UX application mockups, and a concept video to further highlight the idea, was delivered to New Balance x Size?.

  How the Interaction Works



FIG 01. 
Customer receives a unique sound sample or ‘stem’ upon shoe purchase, signifying their membership into the MiUK community

 



FIG 02.  
When another MiUK community member comes into range, their stem, layers on top of the original stem--initializing the generative soundmaking process





















FIG 03.
When two MiUK community members stays engaged, a temporary sound effect is added to the sound for every 3 minute interval



FIG 04.
The more the merrier -- greater engagement equates to more complex sounds and can be played back in real-time on a rolling 24 hour period basis


Consumers in fashion, footwear, and accessories often feel a deep connection not only to the product but also to the values and identity the brand represents.

This project aimed to evoke heritage, quality, and exclusivity by strengthening the sense of community among discerning individuals—those who share a refined taste when purchasing a Made in UK New Balance sneaker.

 


FIG 05.
Diagram of events upon purchase of a pair of Made in UK sneakers. Through interaction with the community, soundscapes are generated and members can submit and share their creations in the MiUK sound library. The sounds in the library can be used as sampling materials by UK based artists.




     i. visualize your generative sound in the app                     ii. playback, cut, and submit your community sound                 iii. community access to the MiUK sound library

FIG 06.
Mockups for New Balance MiUK mobile application






The film portrays the full lifecycle of the user experience from purchase, to real-time interactions, and sample usage from the MiUK sound library.